A data market: your outside world, as a dataset.
Your outside world arrives as prose: articles, filings, permits, transcripts, posts. You cannot sort it, cannot ask it a question, and cannot tell what you missed. A data market is that same world turned into something you can query - every document read against the questions your organization actually needs answered, and kept as a record that outlives whoever was watching this week.
01
Define
Your outside world, described once
02
Collect
Everything published about it, read
03
Analyze
What breaks pattern, found early
04
Disseminate
The right hands, within minutes
Together we map your intelligence requirement: your universe, your competitors, the topics and regions that matter, and who needs to see what. Our research plus your knowledge of the business.
News and wires, trade press, filings and patents, government and policy publications, research, podcasts, the open web. Millions of documents in reach, in nearly any format - and given access, your own sources too.
Every document gets the baseline read - summarized, entity-matched, scored. Then it is read again for the fields only your market needs, defined with you in plain language and applied to everything that follows. Across the corpus, that becomes trends, threats and the alerts worth waking someone for.
API and MCP for Claude and your agents, real-time SMS and email alerts, daily or weekly digests, and live dashboards hosted by us. Your format, your cadence.
What we read off every document, before we read yours
Anyone can tell you an article is negative. What you need to know is whether it is unusual, and that takes a baseline nobody else has: your market's own past. These fields land on every document so a thousand a day can be triaged without a person reading them, and so "this is not normal" is a measurement rather than a hunch.
| Signal | What it measures | What you do with it |
|---|---|---|
| Summary | The substance of the piece, condensed, whatever the source or format. | Brief anyone in seconds. Nobody reads four thousand documents a day; everybody reads the ones that matter. |
| Mentions | Companies, products, people and places, entity-matched so the ticker, the brand and “the company” resolve to one record. | Spot the move the day it surfaces. Track share of narrative against named rivals. |
| Sentiment | Direction and strength of tone, scored consistently on every document. | Measure how the narrative is turning - act before the shift is obvious. |
| FOMO | The speculative energy around a topic: how much coverage is herd behaviour rather than substance. | Separate real developments from hype before committing money or attention. |
| Clout | The reach and influence of who is talking, from a wire service to an anonymous forum. | Respond to the voices that move your market; ignore the ones that don't. |
| Trust | Reliability of the source and the content: provenance, track record, internal consistency. | Weight decisions by evidence quality. Catch coordinated narratives before they mislead you. |
| Criticality | Whether a development breaks pattern for your market, judged against the retained history. | Wake the right person in minutes, not at tomorrow's meeting. |
| Trend | Movement across the history: sentiment, volume and attention over weeks and months. | See momentum building early. The longer the system runs, the sharper it gets. |
Then we analyze for the answer only you need.
Ask your analyst to read every document that touches your market and answer one question on each, the same way, forever. That question is a field. It can be anything a document states or implies: what a rival is preparing to do, how much supply just went offline, whether a clause triggers, what a rule change costs you. You describe it in plain language once. From then on it is answered on everything that arrives, and stored as a column you can filter, sort, chart and alert on.
Prose in
Fields out
- capacity_offline
- UNPLANNED: 400,000 bpd, ~3 weeks
- operator
- named, entity-matched
- criticality
- 88 / 100
- alert
- sent 07:14
Seven markets with nothing in common. Yours does not have to be one we have built before: there is no vertical to wait for and no module to be bought, and the question you need answered does not have to be one anybody has thought to ask yet.
| Market | Field | What it asks | What one document yields |
|---|---|---|---|
| Competitive intelligence | competitor_intent | What is a rival preparing to do that they have not announced? | EXPANSION: 40 roles posted for an unannounced Rotterdam site, with a land permit filed. |
| Competitive intelligence | pricing_move | Did a rival change price, packaging or terms? | CUT: Enterprise list down 12%, unlimited seats added to the mid tier, live this week. |
| Oil & gas | capacity_offline | Is supply coming offline - how much, where, and for how long? | UNPLANNED: 400,000 bpd down after a compressor fire; operator guides three weeks. |
| Shipping & trade | route_disruption | Is a port, lane or chokepoint we depend on degrading? | SEVERE: Strait transits down 60% week on week; two contracted lanes rerouting. |
| Semiconductors | export_control | Did a licence or restriction change for the parts we ship? | TIGHTENED: Two accelerator SKUs need licences for four destinations within 30 days. |
| Politics | party_favourability | On balance, whose electoral prospects do the events described help? | REPUBLICANS: A candidate won a special election in a district expected to flip. |
| Workforce & labour | labour_cost | Does this change what it costs to employ people where we operate? | INCREASE: Quick-service minimum rises to $20 in April; 1,100 sites in scope. |
None of these took an engineering project. A field is a sentence, and a new one starts answering on everything that arrives next - so the market keeps pace with what you are worried about this quarter, not what you were worried about at the scoping call.
Whatever decides your quarter, that is what gets watched.
Domain 01
Competitive intelligence
Your industry, watched whole. Launches, pricing moves, partnerships, executive movements, regulation, and share of narrative against named rivals.
Strategy · product · leadership
Domain 02
Politics & policy
Elections, legislation, regulators and the people who move them - tracked as fields you can count: who a development favours, which bill advanced, what it costs you if it passes.
Campaigns · public affairs · regulated industry
Domain 03
Geopolitics & threats
Conflict, sanctions, ports and supply routes, catastrophe and loss events - with trust scoring to separate signal from disinformation, and designations pulled out as they are listed.
Insurers · risk · security
Domain 04
Public companies & markets
Every public trace of a company - or a whole watchlist - in one dataset: filings, analyst moves, guidance, patents, and the deal terms and figures pulled from the documents themselves.
Funds · IR · corp dev
Most clients need more than one. A rival's expansion is also a policy story and a hiring story, and it only reads as one development if the same operation is watching all three. These four are the ones we are asked for most, not the ones on offer.
Ask your market a question
Ask an assistant about your market today and you get a confident answer you have to go and check, different every time you ask. That is not a research tool, it is more work. Connected to your data market, the same assistant answers from what was actually published, cited document by document - so the answer is something you can take into a meeting rather than something you have to verify first.
- Agents that act on signal. Fire a workflow when criticality spikes or sentiment crosses a threshold.
- Research on demand. Ask questions across months of retained history, not just today's headlines.
- Models that train on it. The same structured records feed quant models and internal tools.
Answered from the data market · every claim traceable to source
Trend and sentiment run across the entire retained history, so the read of your market sharpens the longer it operates. Every hit or miss your team marks - on an email, a text, a dashboard card - flows back in and tunes what the engine hunts. That learning becomes intelligence unique to your organization. A competitor who starts today starts with nothing.
Every score is captured and timestamped as it is produced, with no hindsight baked in. The history is something you can audit, backtest, and defend - to a board, a regulator, or your own models. Scoring methodology and source provenance are documented for technical and compliance review.
Define it once. You are reading your own market the week after.
A scoping call is thirty minutes and the work after it is ours. There is no software to evaluate, no pipeline to build and nobody on your side to assign.